The DuPont Identity: A vital key to understanding the Financial Markets . Friday, February 17th, 2012 “Knowledge is power.” – Sir Francis Bacon We promised at the outset, to deliver an amusing, yet educational experience. On that note, we unveil today’s feature: The DuPont Analysis. DuPont deconstructs and reviews the components that encompass the essential view of a company’s health, its return on Equity (ROE). It was developed by DuPont in the 1920’s to help them manage their conglomerate, and it is brilliant! The inspiration to delve into this financial abstruse was the story of Billy Beane, as portrayed in Michael Lewis’ popular book, “Money Ball”. Beane, the general manager for the Oakland Athletics baseball team, discovers the usefulness of viewing major league prospects through the lens of statistical analysis that goes far beyond the normal batting and earned run average statistics. Beane, who was once a baseball prodigy himself, found disappointment through unmet
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