Great article on ETF's...Millennials are leading the trend on America's hottest investment product
Over half of US investors plan to invest in exchange traded funds, or ETFs, in 2017. And like with most trends, millennials are leading the pack. That's according to a new survey released by $5.1 trillion dollar investment manager BlackRock on Wednesday. The survey found that more millennials (defined as age 21-35) are invested in ETFs than members of Gen X (age 36-51), Boomers (age 52-70), and Silvers (age 71-75). The BlackRock ETF Pulse Survey, which polled 1,001 investors and 409 financial advisors, revealed that 70% of millennial investors plan to invest in ETFs in the next 12 months compared to 52% of total investors. A greater percentage of millennials also took steps to learn about ETFs in 2016 and a greater percentage plan to learn about ETFs in 2017. According to BlackRock, ETF investors tend to be younger, more active in the markets, and more engaged in managing their finances. They are also more confident and optimistic about their financial futures than