The DuPont Identity: A vital key to understanding the Financial Markets

Friday, February 17th, 2012
“Knowledge is power.” – Sir Francis Bacon
We promised at the outset, to deliver an amusing, yet educational experience. On that note, we unveil today’s feature: The DuPont Analysis.
DuPont deconstructs and reviews the components that encompass the essential view of a company’s health, its return on Equity (ROE). It was developed by DuPont in the 1920’s to help them manage their conglomerate, and it is brilliant! The inspiration to delve into this financial abstruse was the story of Billy Beane, as portrayed in Michael Lewis’ popular book, “Money Ball”. Beane, the general manager for the Oakland Athletics baseball team, discovers the usefulness of viewing major league prospects through the lens of statistical analysis that goes far beyond the normal batting and earned run average statistics.
Beane, who was once a baseball prodigy himself, found disappointment through unmet expectations in his own career. Upon reflection, he comes to realize that the established method of viewing prospects on simple statistics and body type is fraught with uncertainty. In his view, the fortune of a team is more determined by beauty pageant standards and less in hard reality. Beane then subscribes to a more complete examination that ultimately focuses on players that score, or prevent runs efficiently. He finds the “Rosetta Stone” that allows the small market A’s to compete with big budget giants like the Yankees. Beane’s revelation is that of any idea that is genius: simplicity is ultimately profound. The object of baseball, like most sports, is to score at least one more run than the next team. The players that best help a team do that, relative to cost, are the most valuable. In many respects, Beane’s insights can be applied to portfolio management.
The objective when investing, is to better the risk-free rate with as high a return relative to one’s risk tolerance as possible. In order to do that, one must discover fundamentally undervalued securities. The DuPont analysis is an effective tool in beginning that journey.
Many investors, professional or otherwise, overlook this simple fact. They often rely on alchemic methods such as momentum, technical analysis or premonitions. Without a sound basis in valuation, these investments are occasionally correct but eventually unsuccessful. This methodology is much like that of a gambler whose luck, in time, runs out. The other extreme is to be overly conservative, thus falling in a trap where risk taken is not appreciated or rewarded. Witness, for example, the many investors scorched on supposedly safe mortgage-backed investments. As we have previously cautioned, stick with fundamental analysis, or arbitrage opportunities for the most probable road to higher returns relative to downside potential. To that end, we explore a construct that we will feature in the future, the DuPont Identity, or Analysis.
Going back to our “Moneyball” analogy, some measures of profitability cannot be ignored. Among these are Return on Assets (ROA) or Return on Equity. These measures of a company’s ability to extract earnings out of its asset base have long been considered, among savvy investors, as a crucial gauge of a business’s success. However, both devices, like a baseball batting average, can be misleading. What DuPont does is break down the components that eventually comprise ROE and ROA. In the process, it gives the user a fine blueprint as to how a company generates earnings, and where it needs to adjust its game. We feel it is an indispensable measure and should be the starting point of any financial decision.
To return to our financial roots, ROE is simply net income divided by total equity. Since equity is the product of assets minus liabilities, you can take our word and spare yourself the mathematical gymnastics by accepting the fact that ROE equals ROA magnified by an equity multiplier. The equity multiplier is simply total assets divided by total equity. This is the amount of debt relative to equity, or leverage. For example: a company with $1 of debt per 50 cents of equity, would have a multiplier of 1/.5 or 2x. Take the debt, or leverage, down to 50 cents, and the multiplier drops to .5/.5 or 1x. In effect, DuPont takes into account the levered effect on a company’s return on assets.
We next deconstruct ROA considering it is essentially a firm’s profit margin (net income divided by sales) multiplied by its asset turnover (sales divided by assets). Finally, we get to the DuPont Identity or: ROE (Return on Equity) = Profit Margin x Total Asset Turnover x Equity Multiplier
Let’s examine these components for what they reveal:
Profit Margin (PM): Effectively a firm’s operating efficiency or how much income results from sales. A high profit margin may seem desirable, however, a company may be pricing its goods too dear, thus resulting in a higher PM at the expense of more volume. Conversely, lower expenses may increase net income, but ultimately cannibalize growth by not reinvesting profits in research and development. What we are briefly touching upon here are some of the myriad ways to understand and value a company’s PM.
Total Asset Turnover (TAT): This is a ratio of sales divided by total assets. Again, this is not as simple as it seems. If, for example, a company has generated $2 of sales from $4 of assets, we have a TAT of .5 times. Another way to view this is, to divide 1 by our TAT and we get 1/.5 =2. Thus, we need $2 of assets to generate $1 of sales. The caution here is, that a high TAT is not always a good thing. A lower value of assets relative to sales may portend that equipment is getting old and needs to be expensively updated. A smaller TAT, while on its face a negative, may in fact signal that assets are new, not yet depreciated, and intact for the long haul. Again, we see DuPont as a starting point for more meaningful discussions.
Equity Multiplier (EM): As we have already explained, this represents a company’s leverage. Like any investment, leverage must be carefully calibrated to achieve maximum results. Too little, and you have not fully realized your potential. Too much, and you can borrow your way out of business.
Therefore, we see that a firm can increase its ROE by any number of means. These would include higher asset turnover, increased margins or greater leverage. Each of these avenues, present a double-edged sword and should be considered prudently. When you look at ROE through this prism, the world is more complex, yet definable. It is with this in mind that we will, in the future, target our studies. This will give us a conclusive view as to how to truly dissect a balance sheet in a fashion worthy of a Warren Buffett. In fact, it will be a base for many of our investigations, special situation or otherwise. As a final look regarding which universes we will explore, take a look at an exploded view of DuPont :
Here, then, is our foundation for studying many of the balance sheets we will encounter. Through this method, as the intellects at DuPont understood, is a thorough and comprehensive flowchart that leads to well contemplated financial decisions.
Perhaps this edition of The Thoughtful Arbitrageur may have been a bit mind-numbing and not as entertaining , but it is necessary if we are to advance our grasp of the financial markets. Or as your mom would say, “something valuable is worth working for.”
Jeremy Lin: Black Swan
Much has been written in the last few days about Jeremy Lin and we, too, will add our opinion. First off, we are fervent sports fans due to the purity sports offers. Athletic competition gives us a chance to view man’s unadulterated quest for perfection. Here, the warriors are stripped bare and there is no denying their achievements and failures. It is a beautiful thing to behold. In fact, this is what we adore about the Jeremy Lin story.
Lin, a supposed everyman, is one who comes to the field of battle against forces far greater than he, and wins. The play “Damn Yankees,” or the biblical story of David and Goliath” come to mind. Yet, Lin’s accomplishments are the very definition of a “Black Swan”—unpredictable events that are, in hindsight, more probable than originally thought.
Lin, while a walk-on for Harvard University’s basketball team, hardly defined the prototype of an NBA star. Many commentators marvel at the fact that he is the rare Chinese-American (his parents are from Taiwan) who is succeeding at the sport. However, Lin is not of a different species. He has the same tools, more or less, as everyone else. He just chose to make the most out of them and not let stereotyping dictate his future. That work ethic is probably what got him into Harvard and will propel his success. This story is a lesson for anyone who would let circumstance determine their fate.
That’s enough pontificating—we have to stop and go watch the Knicks game.
Sometimes it’s a layup and other times a three pointer—but it’s all fun and games….

— The Thoughtful Arbitrageur

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